In an article that appeared in the Sunday (June 1, 2009) edition of the New York Times’ widely read Week in Review section, Sysco’s new logo was presented as an example of the “new breed” of corporate logo. Described in the article as “non-threatening, reassuring, playful,” the logo was grouped with several other grocery or food retailers who embedded a sustainability messages with the introduction of their new corporate identities.
The new Sysco corporate brand was created by Easterly and introduced late last year to rave reviews from the national food distribution corporation.
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