When a well-respected, family-owned tile importer decided it was time to move into the 21st century with style, they turned to Easterly for renovations. Easterly re-branded the company with a stylized logo and updated their approach to marketing with a new ad campaign.
LaNova Tile, a venerated provider of contemporary, rare tiles from around the world to commercial and residential architects and builders, debuted their new logo and tagline “In With The New” to showcase their unique and timely approach to tile in early Q3 2010. Supported by advertising running in Houston House & Home magazine, Easterly is currently developing a companion brochure to the brand campaign, scheduled for distribution in Q4 2010.
© 2012 Easterly & Associates
Receive updates from Easterly: