Bringing a new brand of herbal tea to market is not simply a matter of stocking a shelf in a store. No, there’s more to it than that. And when the tea and herbal infusions are South African with near unpronounceable names and mysterious medicinal properties (all legal), bringing tea to market takes on a whole different level of complication. But that didn’t stop the Easterly brand strategy and creative teams from brewing up a winning product introduction strategy.
Five herbal blends of Suffuse teas in loose leaf or bags are now available in Bombay Brasseries and BB Classics stores or in wholesale lots on the SuffuseUSA website. But to get to that point, Easterly’s creatives designed and produced new packaging, point-of-sale materials, brochures and consumer and trade ad campaigns, in addition to signage, booth design and posters for home and garden expos.
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