How does a consulting firm differentiate itself in an already crowded marketplace? It retains Easterly and embarks on a rebranding campaign that culminates in a new name, new logo, new messaging and an all new, client-focused web site. Catalyst, formerly known as Integrated Strategic Solutions Inc. or ISSI, selected Easterly to help weed through the jargon that saturates their industry and create clear, no-nonsense marketing to give them a more competitive advantage.
“We asked Easterly to handle all of our marketing needs because we know their focus isn’t simply on creative design, but on user experience as well. In my industry an innovative, well architected site is crucial and Easterly knows how to deliver ,” said Nick Pantazis, Vice President.
Catalyst’s new look capitalizes on the consulting organization’s proven ability to execute the solutions they develop. Easterly’s creative team strove to capture this distinction in all marketing components from logo to functionality of the web site. As a result, Catalyst’s new site presents the company’s results-focused message with their customers (and potential customers) in mind: information is displayed in a logical, intuitive way, and everything on the site is accessible within four mouse clicks from the home page.
Architected, designed and produced by Easterly’s interactive and creative teams, the site located at http://www.teamcatalyst.net, went live late in the Q1 2010. Their business provides products, services and processes to make organizations better and more effective.
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