Even in an economic recession, people deserve to eat fresh, made-from-scratch meals and not spend their paychecks doing it. Getting this message across to all Luby’s stakeholders — customers, investors and employees — was especially important this year.
“Bringing more to the table” is the central theme of the Luby’s 2009 annual report. The report’s narrative, presented in a long-format, Letter to Shareholder style, gives equal attention to the company’s fiscal performance and both short-term and long-range marketing strategies that target a younger, cost-conscious customer or “guest” base than normally associated with the cafeteria segment in the food service industry.
In a break from the traditional, this Luby’s annual report featured a landscape design in addition to new location and food photography. The book was designed, edited and produced by Easterly’s creative team.
© 2008 – 2012 Easterly
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